COMPLETED 04-11-2015 | Joint acquisition on Bio Europe (Munich 2-4 Nov 2015)
Ambition and current status
Working on the power of bundling in joint acquisition and branding. The idea to be represented at the Bio Europe as “cooperative companies” is originated from a number of members. Precisely that motivation makes it such a strong concept.
The participation at the Bio Europe Munich was a great success. 7 participating companies, 5 of them where in the stand and 2 organizations had tickets to visit the Bio. The cost savings per participant is >40%, totaling more than €10k with 5 participants. The participants had also 25 matchmaking conversations.
The power of bundling in joint acquisition and branding. The idea to be represented at the Bio Europe as “cooperative companies” is originated from a number of members.
With a joint exhibition stand, tailored branding and a joint slogan, the Northern Netherlands Life Science SMEs will be presenting themselves at the Bio Europe in Munich.
One of the concerns from the different companies was the joint representation of the strong Northern Netherlands competencies at fairs and congresses. Strengthening and enhancement of the Northern Netherlands Healthy Ageing companies’ world remains the overarching goal.
Members actively involved in this project:
More information about this project
Lisanne Smits, Communication & Branding
T: (050) 361 1695